My family flew out from Sydney today to visit Perth as we have family over there. Unfortunately for me, my in flight entertainment system was broken. Fortunately for me, my laptop was with me in my carry on luggage. I spent my flight cropping photographs in preparation for my 21st Birthday Party – They are all done now woo! Just need to send them to print. Anyway, while I’m over here, I thought I’d create things to do with out trip away.
Today’s creative product is a little logo for the work which I hope is to come: that is to say, a visual identity to add to the creative interpretation of our Perth Adventures over the coming few days.
Turn 5 is what we as a family have branded ourselves as when we got the first family email – there are 5 members in our family, and our last name is Turner. It seemed to make sense, and it has stuck, and so Turn5 Adventures in Perth is the perfect title for this logo.
The colours I have chosen are based off the team colours for Perth Glory FC – the only sporting team I know of from Perth to be honest. I considered utilising the red colour used in the state flag, however I really liked the contrast between the purple and orange.
Using Avenir Next for the ‘turn’ part of the logo, for its humanistic qualities. The ‘5’ utilises the font Riesling to portray that we are able to live luxuriously, as we fall into the middle class*. Marion is used for “adventures in” to add contrast to the existing typefaces, distinguishing it from the family brand, with both colour and typeface style, and this is continued through the use of Pacifico for “Perth”, which aims to represent the relaxed, laid back, lifestyle we take on when visiting this part of Australia, using the time off to wind down, and catch up with friends and family as we enjoy time out from our busy lives with people who matter.
*middle class based off this image below:
Source: White House Task Force on the Middle Class; via CNN Money Article What Is Middle Class Anyway?