What is branding?
Branding is not the logo, it is not the name, but rather it is a conceptual idea, which gives consumers ‘something to believe in’. It is a set of beliefs that open the door to a relationship with your audience. The name, the logo, the media strategy are a set of identifiers for the brand which create a link between brand and and product, giving a more tangible image to identify the brand by.
So if branding is an idea, how does this relate to cybercultures?
The introduction of the internet has changed the way in which brands approach their audience. The experience becomes less about the product, and more about the consumers by utilising networks within the internet to create a social impact, creating a new network of consumers who not only have an interest in the ‘products’ being sold to them, but they also share a…
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