Daily Creative · DIGC335 · Digital Media

Online Branding and Power: Who has control over the presence?

cybercultures blog

So in my last post, I set up my ideas of branding, and started to explore how the concept related to cyberculture.  That post was a great foundation leading into the next leg of research: a series of questions about how these brands interact with users, and what the future could also hold.

Cybercultures allows for a great deal of interaction between brand and consumer, but I question who really has the most control?  The internet is a great space for open communication, but does that tip the balance of control in the opposite direction to where it has typically been.  The lecture on Cyberpunks let me consider this idea, in relation to users who have that power and choose to abuse it – trolls who are interacting with brands for the sole purpose of derailing the brand image.  The ‘trollpunk‘ audience hijacks the presence of the brand with the intention…

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