Brands are essentially a universe of their own. They tell a story, they deliver an idea, all with the intent for you to listen to them, to engage with them, to buy their products, or subscribe to their service. My prezi explores how transmedia can be utilised within branding strategies, looking at case studies of Melbourne Metro’s Dumb Ways To Die, and Childish Gambino’s Because The Internet. I also pose the question of whether or not our personal branding/online presence is a transmedia narrative in itself. Do you think we are heading towards a future filled with transmedia advertising?