DIGC335 · Digital Media

Performance of Online Identity

cybercultures blog

Our social media profiles provide a platform to tell a narrative about a subject we have the ultimate authority on: Ourselves.  So how does this tie into branding?  As highlighted earlier, “branding is not the logo, it is not the name, but rather it is a conceptual idea, which gives consumers ‘something to believe in.” (Turner, 2015).  Placing this into a personalised context, it means that our  digital identity is not based solely on our avatars, usernames, and bios; it is formed around what we utilise our platforms for, what message we communicate though our tweets, our Instagram pictures, our status updates on Facebook.  The avatar/username/bios form a quick overview, while the content we publish allows the audience to get a better understanding of who we are. “In essence, our online selves represent our ideals and eliminate many of our other real components.” (Green, 2013)

Are our online identities accurate…

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