Social media is a platform which allows us to tell a narrative about a subject we have the ultimate authority on: ourselves. We construct persona online, to showcase to anyone with an internet connection. Our digital identity is not based solely on our avatars, usernames, and bios; it is formed around what we curate; “In essence, our… Continue reading CHOOSE YOUR OWN PERSONA NARRATIVE
When brands utilise fan made, or user generated content, it becomes the advertising equivalent of citizen journalism. It promotes the idea of participatory culture, while also adding to the narrative of the brand identity, and creating a community of collective understanding, collective intelligence, and collective passion (or brand tribes) around the brand organisation. If a brand… Continue reading User Generated Content
Remix – the idea started with music: sampling, mixing, creating new content using the old. This does not simply exist only in the medium of music, however it is the field I wish to explore, since I have musical background myself, and I am exploring this through my Digital Artefact. Of course, this is an… Continue reading Remix: New music from old content.
Brands are essentially a universe of their own. They tell a story, they deliver an idea, all with the intent for you to listen to them, to engage with them, to buy their products, or subscribe to their service. My prezi explores how transmedia can be utilised within branding strategies, looking at case studies of… Continue reading BRANDING AND TRANSMEDIA
Glitch art in our current day and age is essentially a visual aesthetic. It has evolved from the past, drawing upon dead media technologies where errors would often take a visual form. I raise that this glitch aesthetic is drawing upon dead media technologies mostly because the technologies of our current day and age exist… Continue reading Revolution of glitches
This week we discussed the affordances the internet creates in the sense of how it allows for dialogic media (as opposed to monologic often found in legacy media formats). Although the internet provides the opportunity for open conversation; it also creates a space which offers very specific, targeted content which you are most likely to… Continue reading YOU LIKE CATS? SO DO WE! GUESS WHAT; NOW THAT’S ALL YOU’LL SEE~
This video explores the relationship we have with our mobile phones, looking at the ‘always on connectivity’ we interact with, in an extreme day in the life scenario. I have included a transcript of the voiceover below for two reasons: The first is so that you can choose to read along if you wish, and the… Continue reading A Pixelated Haze: always on connectivity