Basically, I’ve spent the day prototyping. Drawing inspiration from the competitive set I compiled a while ago, and this lovely website which claims to have a list of the top church logos. The design brief outlined “minimalist, simple, flat design”, and so I’m trying to draw upon that, but I’m also trying to create the… Continue reading WIP: Catalyst Logo Design
After a semester of research into online identities and branding, I finally have a finished product! Definitely the most interesting research based assignment I’ve undertaken at university which is both brilliant and terrifying because the research hasn’t just stopped because I finished the subject. Anywho, the image below is linked, and the PDF is interactive… Continue reading A Digital Network: Brand and Consumer
Social media is a platform which allows us to tell a narrative about a subject we have the ultimate authority on: ourselves. We construct persona online, to showcase to anyone with an internet connection. Our digital identity is not based solely on our avatars, usernames, and bios; it is formed around what we curate; “In essence, our… Continue reading CHOOSE YOUR OWN PERSONA NARRATIVE
Personal branding is something we all interact with in this digital age, whether consciously or not. Creating a username for a site you sign up to is one of the simplest ways this can play out: that username you choose is meant to reflect you, your identity, and act as an identifier for others, alerting… Continue reading Who do you say you are online?
When brands utilise fan made, or user generated content, it becomes the advertising equivalent of citizen journalism. It promotes the idea of participatory culture, while also adding to the narrative of the brand identity, and creating a community of collective understanding, collective intelligence, and collective passion (or brand tribes) around the brand organisation. If a brand… Continue reading User Generated Content
Brands are essentially a universe of their own. They tell a story, they deliver an idea, all with the intent for you to listen to them, to engage with them, to buy their products, or subscribe to their service. My prezi explores how transmedia can be utilised within branding strategies, looking at case studies of… Continue reading BRANDING AND TRANSMEDIA
Being the handy graphic designer I am, I decided to create a ‘logo’ of sorts for my upcoming post about branding and transmedia for BCM112 I wanted the logo to illustrate the different layers of a story through visual suggestion, while also highlighting the main theme of the topic in a simple and effective manner.… Continue reading Abstract Visual Representation of Transmedia