Daily Creative · Graphic Design

WIP: Catalyst Logo Design

Basically, I’ve spent the day prototyping.  Drawing inspiration from the competitive set I compiled a while ago, and this lovely website which claims to have a list of the top church logos. The design brief outlined “minimalist, simple, flat design”, and so I’m trying to draw upon that, but I’m also trying to create the… Continue reading WIP: Catalyst Logo Design

Daily Creative · DIGC335 · Digital Media · Graphic Design

A Digital Network: Brand and Consumer

After a semester of research into online identities and branding, I finally  have a finished product!  Definitely the most interesting research based assignment I’ve undertaken at university which is both brilliant and terrifying because the research hasn’t just stopped because I finished the subject.  Anywho, the image below is linked, and the PDF is interactive… Continue reading A Digital Network: Brand and Consumer

BCM112 · DIGC335 · Digital Media

CHOOSE YOUR OWN PERSONA NARRATIVE

Social media is a platform which allows us to tell a narrative about a subject we have the ultimate authority on: ourselves.  We construct persona online, to showcase to anyone with an internet connection.  Our digital identity is not based solely on our avatars, usernames, and bios; it is formed around what we curate; “In essence, our… Continue reading CHOOSE YOUR OWN PERSONA NARRATIVE

BCM112 · DIGC335 · Digital Media

User Generated Content

When brands utilise fan made, or user generated content, it becomes the advertising equivalent of citizen journalism.  It promotes the idea of participatory culture, while also adding to the narrative of the brand identity, and creating a community of collective understanding, collective intelligence, and collective passion (or brand tribes) around the brand organisation. If a brand… Continue reading User Generated Content

Daily Creative · DIGC335 · Digital Media

Discussion on Personal Branding

*This is a continued conversation from the discussion about Online Branding* Branding doesn’t necessarily have to relate only to corporate identities, meaning it can apply to personal identities as well.  Each of us are a part of our connected, digital age, partaking in different forms of social media, creating an online presence documenting what we… Continue reading Discussion on Personal Branding

Daily Creative · DIGC335 · Digital Media

Online Branding and Power: Who has control over the presence?

Originally posted on Future Cultures:
So in my last post, I set up my ideas of branding, and started to explore how the concept related to cyberculture.  That post was a great foundation leading into the next leg of research: a series of questions about how these brands interact with users, and what the future could also hold. Cybercultures allows…

BCM112 · Daily Creative · Digital Media · Graphic Design

Design as a Medium: The Medium is the Message

“The Medium is the Message” – that is to say, that the things we interact with in our own environment – whether it be a practical item such as a television, or even a settings, such as a lecture hall – play a pivotal role in the way we understand the message of our what we are connecting… Continue reading Design as a Medium: The Medium is the Message