Daily Creative · Graphic Design

WIP: Catalyst Logo Design

Basically, I’ve spent the day prototyping.  Drawing inspiration from the competitive set I compiled a while ago, and this lovely website which claims to have a list of the top church logos. The design brief outlined “minimalist, simple, flat design”, and so I’m trying to draw upon that, but I’m also trying to create the… Continue reading WIP: Catalyst Logo Design

Daily Creative · DIGC335 · Digital Media · Graphic Design

A Digital Network: Brand and Consumer

After a semester of research into online identities and branding, I finally  have a finished product!  Definitely the most interesting research based assignment I’ve undertaken at university which is both brilliant and terrifying because the research hasn’t just stopped because I finished the subject.  Anywho, the image below is linked, and the PDF is interactive… Continue reading A Digital Network: Brand and Consumer

BCM112 · DIGC335 · Digital Media

CHOOSE YOUR OWN PERSONA NARRATIVE

Social media is a platform which allows us to tell a narrative about a subject we have the ultimate authority on: ourselves.  We construct persona online, to showcase to anyone with an internet connection.  Our digital identity is not based solely on our avatars, usernames, and bios; it is formed around what we curate; “In essence, our… Continue reading CHOOSE YOUR OWN PERSONA NARRATIVE

BCM112 · DIGC335 · Digital Media

User Generated Content

When brands utilise fan made, or user generated content, it becomes the advertising equivalent of citizen journalism.  It promotes the idea of participatory culture, while also adding to the narrative of the brand identity, and creating a community of collective understanding, collective intelligence, and collective passion (or brand tribes) around the brand organisation. If a brand… Continue reading User Generated Content