Daily Creative · DIGC335 · Digital Media · Graphic Design

A Digital Network: Brand and Consumer

After a semester of research into online identities and branding, I finally  have a finished product!  Definitely the most interesting research based assignment I’ve undertaken at university which is both brilliant and terrifying because the research hasn’t just stopped because I finished the subject.  Anywho, the image below is linked, and the PDF is interactive… Continue reading A Digital Network: Brand and Consumer

BCM112 · DIGC335 · Digital Media

User Generated Content

When brands utilise fan made, or user generated content, it becomes the advertising equivalent of citizen journalism.  It promotes the idea of participatory culture, while also adding to the narrative of the brand identity, and creating a community of collective understanding, collective intelligence, and collective passion (or brand tribes) around the brand organisation. If a brand… Continue reading User Generated Content

CAGD390 · Graphic Design · Mind the Windows

DESIGN CONCEPT

DESIGN ISSUE To investigate brand identity development and systems thinking in conjunction with user interface design DESIGN CONTEXT through logo design, the formation of a social media strategy, and website re-design HOW exploring the use of visual representation and perceived emotional corporate image to contribute towards an overall brand identity, and exploring the use of… Continue reading DESIGN CONCEPT