Daily Creative · DIGC335 · Digital Media · Graphic Design

A Digital Network: Brand and Consumer

After a semester of research into online identities and branding, I finally  have a finished product!  Definitely the most interesting research based assignment I’ve undertaken at university which is both brilliant and terrifying because the research hasn’t just stopped because I finished the subject.  Anywho, the image below is linked, and the PDF is interactive… Continue reading A Digital Network: Brand and Consumer

Daily Creative · DIGC335 · Digital Media

Online Branding and Power: Who has control over the presence?

Originally posted on Future Cultures:
So in my last post, I set up my ideas of branding, and started to explore how the concept related to cyberculture.  That post was a great foundation leading into the next leg of research: a series of questions about how these brands interact with users, and what the future could also hold. Cybercultures allows…

CAGD390 · Graphic Design

Social Media Networks and brand promotion

I have been looking into social media and how it can be used to promote brands.  Social media is a widely used tool in this modern age for communication between brand and audience, both its intended target market, and sometimes even generate a secondary market, just by being in a place which is accessible to… Continue reading Social Media Networks and brand promotion