LINK TO THE PREZI (bolded, bracketed titles indicate a new slide) Today I will be talking about branding, with a specific focus on the corporate brand, that is, organisations and their use of brand, and how it the internet as a social network changes the way in which they present themselves. So let’s jump straight in shall… Continue reading Branding and Social Media: Are brands your friends?
Critical Incidents When exploring any project, you find yourself at intersections within the creative process. It can be important to step back, recognise and reflect on these moments as it can help with design solutions in the future.
DESIGN ISSUE To investigate brand identity development and systems thinking in conjunction with user interface design DESIGN CONTEXT through logo design, the formation of a social media strategy, and website re-design HOW exploring the use of visual representation and perceived emotional corporate image to contribute towards an overall brand identity, and exploring the use of… Continue reading DESIGN CONCEPT
I have been looking into social media and how it can be used to promote brands. Social media is a widely used tool in this modern age for communication between brand and audience, both its intended target market, and sometimes even generate a secondary market, just by being in a place which is accessible to… Continue reading Social Media Networks and brand promotion
So as I’ve previously mentioned in a few of my past posts, I’m rebranding Mind The Windows, focusing on the redesign of the website and how it can translate to other digital/social media platforms. The biggest thing I’ve been trying to do with the website lately is create a hierarchy of information which entices the… Continue reading A case study of article/news websites, looking at navigation and information hierarchy.
Exploring appropriation possibilities of this image of Freddie Flintoff – the guy who was quoted for saying “Mind the windows, Tino!”
So much can change within a week. I walked into my class on Monday fully intending to create something which had links to my DIGC330 class, possibly looking at rebranding a company to market them for an asian audience. By the time I walked out, although I still planned to brand an identity, it was no… Continue reading Week 3: A design plan begins to emerge