Daily Creative · DIGC335 · Digital Media · Graphic Design

A Digital Network: Brand and Consumer

After a semester of research into online identities and branding, I finally  have a finished product!  Definitely the most interesting research based assignment I’ve undertaken at university which is both brilliant and terrifying because the research hasn’t just stopped because I finished the subject.  Anywho, the image below is linked, and the PDF is interactive… Continue reading A Digital Network: Brand and Consumer

BCM112 · DIGC335 · Digital Media

CHOOSE YOUR OWN PERSONA NARRATIVE

Social media is a platform which allows us to tell a narrative about a subject we have the ultimate authority on: ourselves.  We construct persona online, to showcase to anyone with an internet connection.  Our digital identity is not based solely on our avatars, usernames, and bios; it is formed around what we curate; “In essence, our… Continue reading CHOOSE YOUR OWN PERSONA NARRATIVE

Daily Creative · DIGC335 · Digital Media

Discussion on Personal Branding

*This is a continued conversation from the discussion about Online Branding* Branding doesn’t necessarily have to relate only to corporate identities, meaning it can apply to personal identities as well.  Each of us are a part of our connected, digital age, partaking in different forms of social media, creating an online presence documenting what we… Continue reading Discussion on Personal Branding

Daily Creative · DIGC335 · Digital Media

Online Branding and Power: Who has control over the presence?

Originally posted on cybercultures blog:
So in my last post, I set up my ideas of branding, and started to explore how the concept related to cyberculture.  That post was a great foundation leading into the next leg of research: a series of questions about how these brands interact with users, and what the future could also hold. Cybercultures allows…