After a semester of research into online identities and branding, I finally have a finished product! Definitely the most interesting research based assignment I’ve undertaken at university which is both brilliant and terrifying because the research hasn’t just stopped because I finished the subject. Anywho, the image below is linked, and the PDF is interactive… Continue reading A Digital Network: Brand and Consumer
The end is near, and yet I find, I’m falling into traps of mine. Love of labour keeps me strong, But deadlines ahead are long gone. Is it worth the painful wait, To do more work to hand in late? The end is year and yet I find, My love for research left behind. My… Continue reading procrastinate.
Social media is a platform which allows us to tell a narrative about a subject we have the ultimate authority on: ourselves. We construct persona online, to showcase to anyone with an internet connection. Our digital identity is not based solely on our avatars, usernames, and bios; it is formed around what we curate; “In essence, our… Continue reading CHOOSE YOUR OWN PERSONA NARRATIVE
Personal branding is something we all interact with in this digital age, whether consciously or not. Creating a username for a site you sign up to is one of the simplest ways this can play out: that username you choose is meant to reflect you, your identity, and act as an identifier for others, alerting… Continue reading Who do you say you are online?
Originally posted on Future Cultures:
Our social media profiles provide a platform to tell a narrative about a subject we have the ultimate authority on: Ourselves. So how does this tie into branding? As highlighted earlier, “branding is not the logo, it is not the name, but rather it is a conceptual idea, which gives consumers…
When brands utilise fan made, or user generated content, it becomes the advertising equivalent of citizen journalism. It promotes the idea of participatory culture, while also adding to the narrative of the brand identity, and creating a community of collective understanding, collective intelligence, and collective passion (or brand tribes) around the brand organisation. If a brand… Continue reading User Generated Content
Remix – the idea started with music: sampling, mixing, creating new content using the old. This does not simply exist only in the medium of music, however it is the field I wish to explore, since I have musical background myself, and I am exploring this through my Digital Artefact. Of course, this is an… Continue reading Remix: New music from old content.