When brands utilise fan made, or user generated content, it becomes the advertising equivalent of citizen journalism. It promotes the idea of participatory culture, while also adding to the narrative of the brand identity, and creating a community of collective understanding, collective intelligence, and collective passion (or brand tribes) around the brand organisation. If a brand… Continue reading User Generated Content
LINK TO THE PREZI (bolded, bracketed titles indicate a new slide) Today I will be talking about branding, with a specific focus on the corporate brand, that is, organisations and their use of brand, and how it the internet as a social network changes the way in which they present themselves. So let’s jump straight in shall… Continue reading Branding and Social Media: Are brands your friends?
First week of uni is out of the way and I’m feeling thoroughly disorganised. As such, I thought whipping up a quick image to print out and stick on my wall would be appropriate. The image includes all of the assessments for this subject, which, if done properly, should lead me to pass. The visual layout… Continue reading #DIGC310: Subject Outline Recap
Hello. My name is Elysse. I am a fourth year student majoring in Graphic Design, who happens to be doing a first year subject. Why, you may ask? Well I’m going to end up with a Minor in Digital Communications and Media by the end of the year, so why not? There are a lot… Continue reading How to write a subject introduction post (When you’ve done it a million times) #BCM112